WHO WE ARE

Norm-critical experts passionate about change. 

Our team consists of four highly qualified, experienced and knowledgeable

professionals - all contributing with different skill sets to help you to start working on it. The common denominator is our ability to avoid quick fixes: we would rather do it right, even if it takes a little longer.

Rikke Voergård-Olesen

Denmark's Leading Trainer in Norm-Critical Thinking


Rikke had been an activist for the LGBT+ community for more than a decade before she started Normværk in 2016. Since then, she has educated daycare workers as well as scientist and business professionals in the importance of a norm-critical approach. In 2020 she won The Danish Rainbow Award’s business award for her work. Read more

Elin Ferm

Anthropologist & Norm-Critical Educator


Elin is an anthropologist who specialises in gender, sexuality and social transformation. She has many years of international experience with norm-critical teaching and thinking, and is a competent researcher as well as an engaging educator and facilitator. In 2016 she received an award from the Swedish Sport Confederation for her equality initatives. 

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Stine Kunkel

Norm-Critical Design Thinking & Digital Biases


Stine has worked with digital design and communication for nearly a decade. Her digital know-how gives her a unique approach to norm critical thinking - especially when it comes to designing solutions. She advises companies on everything from inclusive programming to UX design. Read more

Sabrina Vitting-Seerup

Diversity Researcher & Public Speaking Champion


Sabrina has researched the implications of diversity (and lack thereof) for years, and has won the international World Public Speaking Championship in 2016 for her ability to capture an audience. She has a unique ability to present research and scientific models in ways that make sense to the even the most practically enclined. Read more